Marketing Mix

Summarise the macro environmental factors that might have acquit upon Lofthouse of Fleetwoods merchandising decisions. Lofthouse of Fleetwood Ltd was established in 1865, James Lofthouse was a pharmacist from Fleetwood who developed a lozenge for trawlermen (fisherman) to chew on whilst they were at sea, the name of product was branded fishermans confederate. Lofthouse of Fleetwood has been affected by a few macro-environmental factors, these factors have similarly affected the firms decisions. When talking ab stick out out the macro-environment, it norm ally means that the environment is divided up into subject argonas which argon Economic makes, Political/Legal forces, amicable/Cultural forces and proficient forces. The macro-environment includes all factors that disregard put to consummation an organisation, but are out of their direct control. A confederation does not generally influence any laws (although it is accepted that they all could be part of a trade org anisation) It is continuously changing and the companionship needs to be flexible to adapt. There whitethorn be aggressive ambition and rivalry in a market. Globalization means that thither is ever the threat of fireman products and new entrants. The wider environment is always changing, and the marketer needs to oppose for changes in the culture, politics, economics and technology.

I think the political force affected Lofthouse of Fleetwoods marketing decisions because Fishermans athletic supporter is perceived in the U K as a semi medicated product, The UK percep! tions are reinforced by the retail trade, and so therefore because of its ingredients and heritage, Fishermans Friend is not given optimum shelf space in the pass months, so far in the overseas market, Fishermans Friend is accepted as adult confectionary. This affects the company because it limits their advertising (they can only truly advertise in the winter/colder months.) It does however boost the companys product and around the...If you requisite to get a full essay, order it on our website: BestEssayCheap.com

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