WestJet Case Study

WestJet Case Study Although WestJet is a corporation which has been recognized for its loyal integrated assimilation, there establish been recent threats that the organization must batter in order to primary(prenominal)tain, strengthen, and rebuild its logical line of products ethics. Of the five main issues that they face, there atomic flake 18 three that threaten the companys core grades right off; the accusations they face of corporate spying, turnover rate among top management, and their obstruction in finding employees which match their culture well. The remaining both which involve a partnership with south-west Airlines and the rising exist of jet fuel both stool indirect threats to WestJets culture. Established in the 1990s, WestJet Airlines was make outd to fulfill the mickle of its violate; to provide affordable air travel and value to its customers (Mark, 2001). As effective as its low-cost carrier business strategy may be, much of the companys successes atomic number 18 attri only whened to its strong corporate culture, unique to the Canadian airline market. non only atomic number 18 customers treated as cherished guests, but emphasis is placed on the value of its employees, who pose themselves as WestJetters in recognition of their connection to the company (Mark, 2001).

The founders of WestJet have strived to create an environment that is youthful, fun, and relaxed; one where creativity and innovation are encouraged, and are recognized and rewarded (Mark, 2001). The companys forthright ethnic precept that trust in the decision making streng th of employees gives them an keenness over! the competition is believed to stimulate the WestJetters motivation and irritation to succeed. The company has created a bottom-up management style with an democratic constitution (Mark, 2001). WestJetters are empowered to make decisions based on their hold judgement, and given the proper training to be satisfied and suitable in decision-making roles. For example, Call Centre Representatives have the permit to revolutionize and waive fees (Mark, 2001). In the case...If you want to get a beneficial essay, order it on our website: BestEssayCheap.com

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