Nike vs. Adidas

Mitchell Earley Mr. Jackson ENGL 101 November 9, 2012 Nike vs. Adidas Nike and Adidas be two of the to the highest degree pop jazzy attires out in the clothing and equipment grocery. two Nike and Adidas offer people and athletes a broad selection of great app atomic number 18l and gymnastic equipment. The purpose of this essay is to equalize and separate Nike and Adidas companies in terms of headquarters, market focus, sponsorships, marketing, denote, price, product, and its production.Both Nike and Adidas are gasswear companies whose products throughout many separate of the manhood are very popular and have been the top two principal sport companies in the sport industry. Nike is an international American sportswear manufacturer. It was founded by blame Bowerman in the year 1972 and the shibboleth is meet Do It. On the unalike hand, Adidas is a worldwide sportswear manufacturer base in Germany and founded by Adolf Dassler in 1949 and their slogan is Impossible i s Nothing.NIKE, INC. STRATEGIC font STUDYThese two companies sell and offer a wide range of products for the customers and their products offered is primarily on sportswear for men and women. These companies alike digest the customers varieties of footwear such as sports shoes, day-to-day shoes, boots, sandals and stockings. While they are selling like products, Nike products are more expensive than Adidas because tout ensemble told Nike brand has high and advance technology. Nike is intemperately focused in the American market, although it has make its way into the international market plum recently.The company is also considered largely accountable for the frenzy of athlete sponsorship that the industry is cognise for today. All of this ties in with Nikes dominance of the advertising and marketing aspects of the business. On the other hand, Adidas has tradition whollyy focused on the European market even though it is a known name in the rest of the world as well. This is mainly due to the companys standstill with soccer. The company has recently taken travel to increase its marketing and advertising cypher and has made moves into the ajor sports equipment and sportswear markets. Nike and Adidas have also been the top sponsors in the sport industry. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams, and college athletic teams. In contrast, Adidas sponsors professional soccer, tennis, and general athletics with mainly clothing. In terms of market focus, retail is a key focus for Nike in connecting with consumers, two online and in store.Adidas is in the European market focus because Europe is the birthplace of Adidas with a long tradition of command in the marketplace. Nike has a more change line-up of basketball shoes, running shoes, and cross-training products. Among the different brands below the Nike control are Umbro, Converse, Jordan, and Cole Haan. Adidas for roughly part currently offe rs products that are gear primarily towards the soccer, tennis, and general athletics markets. Among the companies in Adidas control are Reebok, Taylor Made and Rockport.Almost all of Nikes products are outsourced to various countries in Asia, particularly Taiwan and Korea, which in work outsource production to still other Asiatic countries, among them China, Ind iodinsia and Vietnam. The company does have a home office in Beaverton operating theatre and that is where Nike products are designed, developed, and marketed. Adidas recently adopted a similar approach with virtually all the design and development work macrocosm handled in Germany and production being outsourced to Asian countries as well.This move has helped Adidas remain combative in the industry and compete with Nike for the most part. In conclusion, Nike and Adidas are famous sport brands and which people usually tend to compare them to each other. Price is a resilient factor that influences consumers to make the final decision. Nike and Adidas some(prenominal)(prenominal) show that they provide the same display case of work, but a little different schemes and offers different products. The two are both very popular and they will both always be connected to one another due to product value, sales, and products produced.